Whatever! Were they thinking?
It is difficult to imagine a logo that is uglier or more meaningless, unless, of course, you subscribe to the conspiracy theory circulating on You Tube about the sinister subliminal messages in this design. Whether sexual or political, it is hard NOT to see them once they have been pointed out!
Gabrielle Pickard, a freelance writer based in Cheshire, United Kingdom, wrote on her blog: Since the official logo for the London 2012 Olympics was launched in 2007 it has caused a string of controversy and been met with a barrage of criticism…. Despite the onslaught of criticism, Sebastian Coe, the 2012 organising committee’s chairman is quick to defend the emblem as being ‘visionary’ of what the Games are striving to achieve… [and] will define the venues and act as a reminder to use the Olympic spirit to inspire everyone and reach out to young people around the world….”
Personally, I cannot see how a jagged, brightly coloured, graffiti-style logo that bears no significance to British culture or sport other than simply stating the words ‘London’ and ‘2012’ and rouses absolutely zero motivation and inspiration, could possibly be seen as a ‘spirit to inspire everyone’. Whilst Lord Coe is adamant the brand will appeal to ‘young people’, the International Olympic Committee President Jacques Rogge believes the brand is an “indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark….”
… the alleged cause of 22 epileptic seizures, having been accused of representing a swastika, sexual act and, most recently, hidden pro-Israeli propaganda, and sparking an almost consensual embarrassment amongst the British people, let’s just hope that next year’s Olympic Games in London don’t follow in the footsteps of its ill-fated logo.
For comparison, here is a visual history of Olympic logos:
If you are trying to remember the name of that annoying Chinese puzzle of a square cut into seven pieces, popular in workshops on creativity and problem solving, they are called tangrams. (Or here. And, no, the Olympic logo is not a tangram… that would have been too clever and amusing!
You will find everything you need to know… and a lot you don’t… if you search YouTube onthis topic!